Zlatibor is a mountain known for its herbs, such as the great yellow gentian, common centaury, Breckland thyme, yarrow and St. John’s wart, which you can pick yourself or buy from local herbalists, who use them as ingredients in their unique tea blends and ointments. The grassy pastures chequered with forests of Scots pine, black pine, fir, spruce, beech and linden create a spectacular landscape, to which visitors return over and over again.

Priština, the capital of the Autonomous Province of Kosovo and Metohija, is situated on the north-eastern perimeter of the Kosovo valley. This city with exciting history, dating all the way back to the Neolithic and classical antiquity, was once an administrative and spiritual centre of medieval Serbia. The numerous cultural and historic monuments and medieval monasteries near Priština are cultural treasures which introduce visitors to local architecture and art and demonstrate the strong ties that existed between the church and the state in the 12th and 13th centuries.

Surrounded by the peaks of Golija and Rogozna mountains and the Pešter Plateau, nestled in the valley lies Novi Pazar, a city where eastern and western influences mix and where Christianity and Islam meet. The remains of this region’s medieval architecture are of immense national, regional and international importance. Apart from its unrivalled cultural landmarks and buildings protected by UNESCO, another distinguishing feature of Novi Pazar are the slopes of Golija mountain, a nature park containing the UNESCO Biosphere Reserve of Golija-Studenica.

At the northernmost point of Serbia is a melting pot of the cultures and traditions of Serbs, Hungarians, Crats, Jews and many other Central and Eastern European peoples.Subotica was of immense strategic importance in the middle ages, as a town sitting at the border between two powerful empires, the Habsburg Monarchy and the Ottoman Empire. Today, it is a city famous for its unique architecture, delicious food, quality wines and the nearby lake Palić - a favourite picnic spot for Subotica locals and their guests.The spirit of multiculturalism, lavishly adorned buildings, budding hospitality industry and dynamic nightlife make Subotica one of Serbia’s most beautiful cities.

Šumadija is the central region of Serbia, and Kragujevac is the heart of Šumadija. It is therefore often said that this city, situated virtually in the middle of our country, best reflects the overall “Serbian spirit”.It lies on the banks of the river Lepenica, in a basin circumscribed by beautiful mountains of Šumadija – the undulating slopes of Mt. Rudnik, Mt. Crni Vrh and Gledić mountains. As a former capital of Serbia, Kragujevac is a city with rich history, dotted with buildings and institutions that have contributed to Serbia’s development and modernisation, beckoning you to discover them one by one.

Due to its exceptional location at the crossroads between the East and the West, the city of Niš has always been a favorite stronghold of great rulers.The Celts gave it a rather subtle name Naissus – the nymph’s city – that stands in contrast to the true power of a mighty military fortification.The height of its strength and splendor was reached during the reign of Emperor Constantine the Great, who transformed this city into an administrative and trading centre of vital interest to the Roman Empire. Niš is an ideal city for history lovers. Traces of history are visible in every corner of the city, while friendly and welcoming inhabitants of Niš will be glad to introduce you to some of the most interesting historical details.